You joined FHTM (Fortune Hi-Tech Marketing) with promises from the person who recruited you about how your upline would help you to build a strong and successful organization, right? I would bet that felt like a big advantage — having people who were rooting for you to succeed and were ready and willing to help you.
Were you told that ‘a rising tide raises all ships’ and that it was in your FHTM (Fortune Hi-Tech Marketing) upline’s best interest that you succeed — so if you just do everything they tell you, that you would be virtually led effortlessly down the path to success? Well, there is some truth in that… but that is not the whole story.
I am not saying your FHTM (Fortune Hi-Tech Marketing) upline is not on your side, and do not want you to succeed. They do! I am not suggesting some conspiracy to see you fail.
What your FHTM (Fortune Hi-Tech Marketing) upline does not tell you, though, is that a lot of what they doing and telling you to do under the guise of “helping” you is actually not really serving your best interest and isn’t putting you in the best position to succeed.
1. What They’re Telling You Positions THEM (Not You): What is one of the biggest ways that your FHTM (Fortune Hi-Tech Marketing) upline offers to help you? They offer to be the “lead” on 3-way calls, in-home parties and hotel meetings. This may help you recruit a few associates, and it is GREAT for positioning them, but it does you no favors. You want to position yourself as the expert — not your company or anyone in your FHTM (Fortune Hi-Tech Marketing) upline. This is key to creating and keeping the right type of relationship with the people in your downline. People want to be affiliated with and will buy from the person they see as the expert (not their “underlings.”)
2. What They’re Telling You Is The SLOWEST Way To Build A Business: All of the “belly to belly,” handing out every kind of company marketing material to any stranger who will take it and focus on approaching your warm market as the strategy for building your FHTM (Fortune Hi-Tech Marketing) business can work (albeit not nearly as well as other things). Even when it works at its optimum success rate, though, it is among the slowest ways to build your FHTM (Fortune Hi-Tech Marketing) business. It can often take months (if not years) to achieve the kind of success you are hoping to achieve. In the meantime, you will have to be able to afford to spend all the “investment” money over quite a bit of time in order to keep yourself from going out of business before that happens.
3. What They’re Telling You Will Cost You Money You Don’t Need To Spend: Piggy-backing a bit off of #2, something that virtually EVERY FHTM (Fortune Hi-Tech Marketing) newbie is told is essential to building their business is to have the right materials to be able to succeed. You are told that you must have an inventory of product samples to hand out. You are told you must have FHTM (Fortune Hi-Tech Marketing) marketing materials — like DVDs, t-shirts, mousepads, brochures, business cards and car window stickers — to properly market your business. You are told you need to attend “rock concert” like regional events.
All of this is great for Techmaster80 and your upline who are cashing in on you doing this whether you end up making a dime in your business or not. All of this is also great to market FHTM (Fortune Hi-Tech Marketing) — but it does nothing to market YOU. This is not, however, where you want to spend your marketing budget. You would be better off learning how to use your marketing budget to market your FHTM (Fortune Hi-Tech Marketing) business on the Internet so you can grow your business faster and much more effectively.
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